A WordPress website is a future proof platform that if for what ever reason you decide you no longer want to use us (it hasn’t happened to us yet), there are a huge number of other WordPress experts that could step right into the fold. Many other companies develop on bespoke platforms that you may find tie you to them (unless you undergo a complete website rebuild).
Typical goals of websites are to generate online sales, generate leads for your sales team or simply encourage engagement between your website users and your company. In most cases there is a journey for your users between where they arrive on your website and the page on which they execute a desired goal.
This path on which we hope to drive website users is called a funnel. Our goal is to drive as higher portion of users that arrive on a landing page to the page on which a goal is executed as possible. During this journey some users will drop off. The greater number of users we can drive to the end of the funnel, the higher the conversion rates we can drive on our goals.